UK-based drinks major Diageo has sued Arcadia Imports, an American manufacturer of Dutchcraft vodka, over a trademark infringement.
The company, which owns a 50% stake in Ketel One Vodka, has filed a lawsuit claiming that Arcadia has used Ketel One's trade dress, as well as its iconic bottling and labeling.
Diageo North America executive vice president Guy Smith said that Ketel One is a well-established brand and Arcadia is deliberately trying to confuse consumers by packaging their vodka in a copycat bottle with imitative labeling.
"Ketel One is taking appropriate legal action and will vigorously defend its legendary bottle and label from deceptive trade practices such as these," added Smith.
Diageo has acquired half of the stake in Ketel One Vodka for $900m during 2008.
The company produces, distills, brews, bottles, packages, and distributes spirits, beer, wine, and ready to drink beverages in North America, Western Europe, Eastern Europe, Turkey, Africa, Latin America, the Caribbean, and the Asia Pacific.
