El Corte Inglés has recently introduced to the shelves of its supermarkets the new Fresón de Palos strawberry juice, a refreshing drink with 56% strawberry juice. The product is part of the 'We Squeeze' line, characterised by the use of the most suitable fruit, harvested at its prime in terms of ripeness, in order to obtain a quality juice with the right balance when it comes to sweetness and flavour.
The new product is enjoying an excellent acceptance and is already available in all stores belonging to this large supermarket group.
With this new addition, Fresón de Palos takes a step further in its strategy of brand promotion, outside the fresh produce range and beyond the strawberry season, thus managing to stay on the food shelves all year round and strengthening its leading position as "top of mind" in the category.
