DNA Brands, a US-based maker of DNA Energy Drink, has inked a distribution agreement with Cumberland Gap Distributors.
Cumberland Gap Distributors, which produces Cumberland Gap Mountain Spring Water, services key chain retailers, including Food City, Kroger, Walmart, Save-A-Lot, CVS, Walgreens, Dollar General, Family Dollar, Speedway, Freds, Weigels, Rocky Top and Circle K.
As per the agreed terms, Cumberland Gap Distributors will distribute DNA's entire energy drinks and coffee range to retailers across Kentucky, Tennessee and Virginia.
Commenting on the deal, DNA Sales and Marketing vice president Eric Fowler said that the addition of Cumberland Gap allows the company to bring its entire line of newly rebranded energy drinks including new energy coffee with Omega3 to a much larger audience.
Cumberland Gap Distributors Sales and Marketing vice president Linvil Day said, "We feel the delicious taste of both the energy drink and coffee products will resonate positively with our customer base throughout the territory and look forward to presenting the line to our prestigious customer base."
