Xyience Xenergy, the official energy drink of the UFC, announces that a new partnership with Wirtz Beverage Nevada (WBN) offers the brand access to more than 1,700 stores in Southern Nevada. Wirtz Beverage is offering its grocery, convenience and specialty stores the complete line of sugar- and calorie-free Xenergy energy drinks that includes eight flavor offerings.
WBN’s non-alcoholic portfolio will also include Xyience’s non-carbonated Xenergy + beverages: Xenergy + Tea, + Lemonade and + Hydration; each are available in two flavors. Wirtz is also offering retailers Xyience’s four packs.
Headquartered in Las Vegas, Xyience will continue to enjoy its presence in major convenience store chains in the area such as Terrible Herbst, Rebel Oil and Speedee Mart. This new relationship offers the brand shelf space in major grocery stores like Smith’s Food and Drug, Vons and Albertsons along with exposure in gift shops located in high-traffic zones in the city’s major hotel and casinos and shopping malls.
“Wirtz Beverage Nevada is an ideal partner for Xyience because of its expertise in channel selling,” says Reuben Rios, Xyience’s vice president of U.S. sales. Rios notes that WBN offers the brand access to specialty retailers catering to Las Vegas’ Hispanic population along with retailers in other regions of Southern Nevada.
“The exposure on the Las Vegas Strip, which is an international destination, means that our brand can benefit from exposure to Las Vegas’ nearly 39 million annual visitors,” says Rios. “This is a major win for our team. We look forward to a successful relationship with Wirtz,” adds Rios.
Xyience’s new line extensions along with increased distribution made for a strong finish in 2013. In recent months, Xyience has returned to double-digit growth.
