RiceBran Technologies, a global leader in the production and marketing of value added products derived from rice bran, announced that it has entered into a multi-year distribution and supply agreement with Hela Spice Canada Inc. to sell the Company's stabilized rice bran and rice bran derivative products in Canada.
Hela Spice Canada, a member of the Hela Gewurzwerk Herman Laue global network of companies, specializes in the design and formulation of custom blends for the meat, poultry, bakery and other sectors of the food industry. Under the terms of the multi-year Distribution and Supply Agreement, Hela Spice Canada will distribute RiceBran Technologies' RiBran family of stabilized rice bran ingredients and derivatives including RiBalance, RiSolubles and RiFiber throughout Canada.
W. John Short, CEO & President of RiceBran Technologies, commented, "We are pleased to continue to strengthen our distribution network through this new alliance with Hela Spice Canada. We believe the Canadian market will be an important driver of future sales growth for our stabilized rice bran and derivative products in the coming years. Hela is a recognized leader in the formulation and supply of ingredients to the meat, poultry, bakery and other sectors of the food industry in Canada making them a perfect partner for our expansion efforts."
Paul Hoogenboom, President of Hela Spice Canada, commented, "We are very pleased to establish this relationship with the good people at Rice Bran Technologies. The product line meets the needs of today's processors who are looking for high quality, cost effective functional products. We look forward to working with the Canadian Food Industry as they discover the benefits of stabilized rice bran and the other products produced by Rice Bran Technologies."
