esco has unveiled a new project inviting schoolchildren on day trips to farms, manufacturing plants and retailers to highlight the full farm to fork process.The grocery retailer says it will take one million primary schoolchildren, or one-fifth of the primary school population, on the informative excursions to show them where food comes from and how it is made.
The Farm-to-Fork scheme is the first initiative in Tesco’s Eat Happy Project with an estimated cost of £15 million for the first year of operation.
Supported by the National Farmers Union and the Primary Heads Association, Tesco said the aim of the project is to improve "children’s relationship with food".
"We know parents are concerned that kids don’t always understand how food is made and where it comes from, which is important to developing a strong positive life-long relationship with food," explained Chris Bush, managing director at Tesco UK.
A Tesco spokesperson said, "We are now looking at how to give customers a more balanced range of choices, including healthier products, at checkouts in our smaller convenience stores."
Diabetes UK, a Tesco National Charity Partners, said the project would help children to understand the importance of eating a healthy balanced diet.
