More than 60% of young people aged 18 to 24 prefer to drink whiskey, according to a new survey to mark 100 days to World Whisky Day.
However, more than 25% of young people prefer to drink whiskey in non-traditional ways such as with Coke or other mixers.
World Whisky Day founder Blair Bowman said that whiskey is increasingly a worldwide drink.
"In the Far East and South America it's incredibly popular amongst all ages and now it seems we're seeing a new generation at home discovering its charms and versatility," Bowman added.
"This year's World Whisky Day on May 17th will be bigger and better than ever before. With the Commonwealth Games, Homecoming and the Ryder Cup the focus is really on Scotland in 2014 so we're expecting to see events in every continent and some special celebrations here."
Endorsed by VisitScotland, Scotch Whisky Experience and Heritage Centre and Scotland Food & Drink, the inaugural World Whisky Day was held in 2012 and saw over 20,000 people attend over 200 events all over the world.
The event is aimed at boosting the profile of whiskey across the world, while stimulating interest in whiskey.
