ges and other select retailers and Michelin-starred restaurants, the packaging was designed by agency Big Fish and was produced by Boxes and Packaging using a combination of Smurfit Kappa’s T-Flute Microflute corrugated board and Celloglas decorative finishes.Each box was printed using 4 colour process plus a special colour, creating coral and sage green versions, which were softened with a Cellotouch lamination finish, leaving a luminous matt effect on the colours.
A spokesperson for Big Fish said the design agency wanted to ‘capture the spirit of what it means to be English – that essential cocktail of confidence, creativity and flair that characterizes our national character’.
“The box references the dog tooth pattern featured on the foil on the bottle as well as the vibrant colour used on the neck label to define each variety. Simple and contemporary, it creates massive impact in a sector dominated by traditional, cliched visual language.”
Richard Revell, technical sales manager at Smurfit Kappa, said: “The Smurfit Kappa T-Flute microflute corrugated board offers revolutionary characteristics in terms of exceptional strength whilst remaining lightweight at only 400gsm (880 microns) offering a perfect packaging solution for bottles of wine and/or spirits, due to its enhanced protective nature.”
