e retailers are either starting to or are actually upgrading their stores, one area that has been of particular focus has been the fresh produce aisle. Retailers are recognizing the fact that the perception of fresh and local can lead to increased sales. Therefore store design and layout has been adapted to reflect this. The new Wood Effect crate from Polymer presents the opportunity for retailers to switch away from nondescript plastic crates and to actually influence buyer perception in terms of the market feel. What’s more, for retailers who are actually using real wooden crates the new solution from PL is more sustainable and offers a significant advantage in terms of hygiene.
Having made its début at Fruit Logistica 2014 in Berlin, the new Wood Effect crate offers robust product protection during transportation and is both foldable and stackable to maximise truck and store space. The crates use the active lock system that enables store colleagues to fold away the crates efficiently using the ergonomic system.
“If retailers truly want to offer their customers that market fresh look, then they need to find an alternative to the generic plastic crate that is prevalent in every retail produce aisle,” stated Adrian Dale, Managing Director Polymer Logistics UK. “Here at Polymer we believe that this represents a major breakthrough in terms of store enhancements and are confident that if retailers invest in the Wood Effect crate they will see a major uplift in sales”.
