ood company Snyder's-Lance has launched BOLDS, a new line of cracker sandwiches under its Lance brand.Claimed to offer up to 3g of protein per serving, the cracker sandwiches come in Buffalo Wing Blue Cheese, Pizza and Bacon Cheddar flavors, and is made with cheese and no added preservatives
The new products will be available now exclusively at Wal-Mart stores across the country with a retail price of $2.99 for a 6-count box with a retail launch scheduled on 3 March.
BOLDS Buffalo Wing Blue Cheese pairs buffalo sauce and creamy blue cheese, BOLDS Pizza features real mozzarella and parmesan cheese between two crunchable crackers, while BOLDS Bacon Cheddar offers crispy bits of bacon baked into every cracker and filled with cheddar cheese.
Snyder's-Lance Bakery senior brand director Tom Ingram said, "We are excited to add bigger, bolder flavors to our brand through Lance® BOLDS™.
"With BOLDS™, we injected extreme flavor profiles to give the classic sandwich cracker a jolt while maintaining the quality that Lance® is known for."
