The bottles, manufactured by Consol Glass, feature a debossed finish, new colour coded capules and revamped colour combinations.
Fish Hoek is stocked in Waitrose, Morrisons and Matthew Clark. According to the brand, the new design “manages to retain the ethos of the original design and complements the distinctive Fish Hoek brand persona”.
Amy White, marketing controller at Accolade Wines, said: “The new look for Fish Hoek is a blend between modern and classic design with a truly groundbreaking innovative new bottle.
“As the brand owner for Fish Hoek, our focus is not just limited to making excellent quality wines; it is also our role to create a stand out, sophisticated brand that appeals to our core customers.”