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Nestea launches new blackcurrant flavoured ice tea

Zoom in font  Zoom out font Published: 2014-03-20  Views: 33
Core Tip: Food and beverage manufacturing giant Nestle’s ice tea brand Nestea has launched a new blackcurrant variant in Australia.
Food and beveragebeverage manufacturing giant Nestle’s ice tea brand Nestea has launched a new blackcurrant variant in Australia.

Coca-Cola, which distributes the brand in partnership with Nestle in Australia and other parts of the world, said the Nestea Ice Tea Blackcurrant flavour is a “unique variant” in the Australian ice tea category.

“We’re excited to bring a category first ice tea flavour in Nestea Ice Tea Blackcurrant to Aussie consumers,” said Amanda Schmidohofer, Coca-Cola Marketing Manager Tea and Hydration. “With a tangy, refreshing taste, Nestea Ice Tea Blackcurrant flavour makes for the perfect combination with a light meal, particularly Asian food,” she said.

As part of the launch of the Blackcurrant the entire Nestea Ice Tea range will also receive a packaging makeover, with a new blow fill bottle for the 500mL product size. The launch of the Blackcurrant variation will also be supported by a marketing campaign and sampling program across Victoria, New South Wales and Queensland.

The Nestea Ice Tea Blackcurrant product will be available in convenience and food outlets with a recommended RRP of $3.50.

 
 
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