minwater, from Coca-Cola Enterprises Ltd, is getting ahead of the game this month by launching a World Cup on-pack promotion that gives consumers a chance to win a trip to Brazil.The ‘Shoot to Win’ promotion forms part of a significant GB investment in Glacéau vitaminwater this year and challenges consumers to capture an ‘everyday colourful moment’ on their camera.
The winner will win a trip for two people to Rio to watch a 2014 FIFA World Cup quarter-final match.
The competition is running from now until 17th May on promotional bottles of Glacéau vitaminwater.
Caroline Cater, operational marketing director at CCE, said: “Coca-Cola is an official partner of this year’s event in Brazil, which allows Glacéau vitaminwater to support retailers in offering targeted promotions that will help to drive their sales in the upcoming months."
“Glacéau vitaminwater had a hugely successful Olympic year in 2012, where it grew by 34% and we aim to build on this growth in 2014 by driving trial of the brand and encouraging repeat purchase.”
The competition aims to appeal to football fans, as well as consumers who enjoy taking photographs.
It is being supported in-store and via social media platforms.
