Coca Cola Enterprises (CCE) has expanded the rainbow portfolio of its Glaceau VitaminWater brand by adding a new citrus guava flavor variant Sunshine.Sunshine contains a blend of vitamins, including vitamin D, and is created using stevia extract to reduce the sugar and calorie content from previous levels by 30%.
The label of this vitamin water will feature the benefits of the added vitamins such as vitamin D to support the normal bones and vitamins C and B6 to reduce tiredness and fatigue. It also includes neck collars on pack.
The company is currently offering trial packs of Sunshine SKU for customers with try me free offer for full refund with every pack.
Coca Cola Enterprises sales and marketing vice president Nick Canney said: "Sunshine will be a great addition to the range and by featuring neck collars on pack, we are helping consumers to understand the brand's benefits further and driving trial, especially with the offer of their money back."
Sunshine is made available for independents for a trial price of £1 and £1.20.
