ld leader in food processing and packaging solutions, today announces that Système U, one of France's largest food distribution groups has chosen Tetra Recart®, the carton based package for retortable food, in the first private-label deployment for the French market for dried vegetables. This is a major change for Système U who will launch a variety of new products as well as repackaging a range of existing canned products in Tetra Recart.Système U has adopted Tetra Recart to provide a more convenient package for consumers and optimise space and weight at distribution, in-store and at home. Made of carton it is light weight yet sturdy and is 100% printable. The rectangular design means that on-shelf the package has a greater visual impact and when stacked, the packages work in-sync, always facing the consumer. The carton design means that the package is easy to open and that there are no sharp edges which can potentially injure a consumer.
The rectangular design of the Tetra Recart package also leaves no space wasted on the shelf or in distribution - with savings of up to 40%. Système U will now be able to ship an additional 384 packages per pallet compared to the older canned systems, a significant logistical saving.
Système U will introduce U-brand kidney beans and chickpeas as new product launches, whilst a range of existing canned products such as white beans, baked beans and prepared lentils will also be transitioned to Tetra Recart packaging. Système U has also introduced a range of four new tomato products in January of this year which are packaged in Tetra Recart.
"We picked Tetra Recart because it is innovative and distinguishes our brand on the shelf. We have put support measures in place so that our customers and in-store employees have a better understanding of our decision," says Anne-Marie Roche, Head of Private Label Marketing for Système U.
Tetra Recart is fully recyclable and is predominantly made from FSC® certified cardboard, a renewable raw material produced from wood from sustainably managed forests. A Life Cycle Assessment in 2008 demonstrated a significant reduction in CO2 emissions over the life of the product - 35% less than a comparable can and 65% less than a glass jar. This means that Tetra Recart offers value for the environment as well as value for our customers.
