nal, the UK’s independent drinks manufacturer, has announced a new Strawberry variant for its Lambrini fruits range available in the Off Trade from Spring 2014.Lambrini Strawberry has been launched in response to increasing demand for sweet fruit flavours from both drinkers and non-drinkers of the Lambrini brand.
Research suggests that 28% of all adults and 41% of 18-24 year olds favour sweet alcoholic drinks, a trend which has been mirrored by Lambrini consumers.
Available in 75cl bottles and with a 5% ABV, listings have already been confirmed with Tesco and ASDA and Lambrini Strawberry will also be available throughout the wholesale and convenience channels.
Its introduction is the latest addition to the Lambrini fruits range since the creation of its popular Apple & Blackcurrant flavour in 2012.
To support the launch, Halewood International will be conducting a UK-wide in-store sampling programme as well as promotions linked to the other flavours in the Lambrini fruit range.
Lorna Tweed, brand manager for Lambrini at Halewood International, said:
“The launch of Strawberry is a natural choice for the brand.
“It’s clear that fruit flavours are favoured by our target consumer.
“In addition to market research, fans of our Facebook page contributed to the decision for this new variant.
“Lambrini Strawberry brings something new and vibrant to the range both in taste and appearance.”
The RSP for Lambrini Strawberry is £2.99.
