is launching a new 89p price-marked pack for independent retailers and revamping the packaging of its 330ml range.Capri-Sun 330ml is undergoing a complete redesign with eye-catching colours that go to the pouch’s edge.
New graphics emphasise the use of spring water to better communicate the refreshment message and appeal to a young adult demographic and will feature on the Orange, Tropical and Apple & Blackcurrant flavours.
The Orange variant will also be available with an 89p PMP from this month, as well as in a plain pack at an MSSP of 99p, enabling convenience retailers to provide value to their shoppers to encourage trial.
The investment will be supported by a marketing push from April, including bringing the brand back on TV for the first time in five years, as well as in-store activity.
Phil Thomson, associate director of portfolio brands at Coca-Cola Enterprises, said:
“The new Capri-Sun Orange price marked pack is designed to offer consumers value for money and we are confident that, along with the new bold packaging design, they will bring new shoppers into the juice drinks sector.
“With the summer months almost upon us, retailers should stock up now to make the most of the opportunities soft drinks present.”
