pple, a non-browning variety developed by Okanagan Specialty Fruits, has drawn concerns from some Canadian growers because of its genetically modified nature. But with commercial approval pending in the United States and Canada, North American growers could start commercial production as early as this year.“Once approval is granted, Arctic Apple trees can be grown just like any other apple tree,” said Neal Carter, President of Okanagan Specialty Fruits, “so we then expect a number of acres to be commercially planted in the United States and Canada.” The variety's introduction would come after nearly a decade of field trials in Washington State and New York.
What makes the apple unique is the near-absence of an enzyme that causes browning when bitten or sliced. That could be a boon to the fresh-cut apple industry, since a variety that doesn't brown would not require the added costs associated with anti-browning treatments. But some Canadian growers are worried that the GMO nature of the apple will turn off consumers. Rob Peill, with the Nova Scotia Fruit Growers' Association's, expressed concern that the Arctic Apple could change the public perception of Canadian apples. But Carter noted that, in consumer research conducted by Okanagan, consumers reacted favourably to the new variety.
“We have done a great deal of consumer research and have found that the majority of apple eaters are interested in buying Arctic apples,” said Carter. Still, Peill has questioned whether it's worth taking a chance with the public's perception of apples in Canada given the relatively small size of the fresh-cut market.
