ative food packaging and medical development and manufacturing company based in the UK – has just opened for business in Singapore, and was overwhelmed with the level of interest at the Food & Hotel Asia Show 2014.Jeremy Haydn-Davies, sales director for Sirane, said: “As the only packaging company at the show, Sirane was the focus of a lot of attention – and people left our stand very impressed with the level of quality, innovation and knowledge we are able to offer.
“Our most recent innovation – an absorbent cushioning pad for soft fruit – provoked a lot of excitement, as did our general absorbent packaging solutions.
“Oven and microwave cooking bags – such as our Si-bag for steam cooking – were also incredibly popular. It seems South East Asia is ready for a new level of packaging innovation and some new ways to add value to food and retail sales.”
Sirane Asia Pacific will supply into the whole region. Sirane Asia Pacific’s managing director is Richard Soh, while the management team is completed by David Hector Ho, general manager, and Aaron Soh, senior business development manager.
Richard Soh said: “Following a very successful Food & Hotel Asia 2014, we are now very excited about the future for Sirane Asia Pacific and bringing new products to the region.
“Other products that provoked a real stir included Siralon – our flow-wrap oven and microwave nylon film, which is a world-first as well as new to the Asian market.”
Sirane Asia Pacific will cover a wide area, including Singapore, Malaysia, Thailand, Indonesia, South Korea, Japan, Hong Kong, Taiwan, Cambodia, Myanmar, Laos, Brunei, Vietnam and the Philippines.
Sirane MD, Simon Balderson, said: “South East Asia offers Sirane huge potential, and the team at Sirane Asia Pacific are the right people to make sure this potential is realised.
“As a solutions company, we find that the problems in food packaging and the needs of the industry are the same the world over. Our absorbent solutions, shelf-life extension, ovenable and microwaveable packaging and medical range are perfect for the region.
“We supply into lots of sectors, including meat & poultry, seafood, fresh produce, convenience food and retail – all significant markets in the Asia Pacific region.
“The feedback from the show has merely reinforced the fact that our decision to open Sirane Asia Pacific was the correct one – we are looking forward to building on that momentum.”
Recent Sirane innovations include the two that went down a storm in Singapore.
Dri-fresh Soft-hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for berries of all types - combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent presentation.
It is a breakthrough product which will transform the industry - adding value to all areas of the soft-fruit growing, distribution and retail chain. It will reduce wastage, reduce transit costs, open new export markets and encourage sales growth for all types of soft fruit.
Siralon is a revolutionary new nylon-based bag or film, suitable for the oven or microwave, which can be heat-sealed on a flow-wrapper. Whether you are looking to roast a whole joint, steam in a small bag, hot-hold or sous-vide, Siralon has the answers.
“Siralon is massive news for the industry and is truly revolutionary for South East Asia,” said Jeremy. “Quality packaging for oven roasting that was dual-ovenable and could be heat-sealed on a flow-wrapping machine just hasn’t been possible – up until now.
“Siralon has everything – it can be flow-wrapped, it can be vac-packed, it is strong, it offers a great shelf-life barrier, and the results when cooked are succulent, moist meat.”
Sirane has introduced two materials to the range – Siralon 10 and Siralon 21. Siralon 10 is perfect for microwave cooking and cooking at low temperatures, while Siralon 21 is a stronger dual-ovenable film with a temperature resistance of up to 210oC – perfect for packaging, for example, a roast chicken with a glaze in an oven-ready bag.
Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.
The company – which is based in Telford, Shropshire in the UK - has four divisions: food packaging; medical and healthcare; horticultural and industrial.
It has an additional manufacturing facility in Antalya, Turkey, as well as offices and warehousing in Cape Town, South Africa, and offices in Dubai. Expansion plans are also underway in the United States, where the company is experiencing rapid growth.
