ocolate is launching new impulse-friendly price-marked packs this April.The new PMPs are available across the range, including drinking chocolate, instant chocolate and Highlights, on new, contemporary packaging launched in January this year.
Research suggests that shoppers are looking for clear and transparent pricing information to help make their hunt for value easier, with price marked packs providing one possible solution – one third of shoppers describe clarity and transparency as the major benefit of PMPs.
Independent retailers say that PMPs may encourage impulsive purchasing with the majority of believing they sell faster than standard packs and can be used to save time pricing in store.
Case sizes have also been reduced from 12 to six, making the range better for retailers with limited space.
Susan Nash, trade communications manager at Mondelēz International, said:
“Price- marked packs help to give customers the reassurance of clear pricing when shopping for their favourite brands in store.
“Cadbury Hot Chocolate is the number one hot chocolate brand in convenience, and with 95 per cent of convenience store hot beverage shoppers saying they would buy price-marked packs, this is a great opportunity to drive impulse sales.”
