M’s is bringing a touch of Rio’s carnival spirit to living rooms across the country with its new Brazilian-themed campaign.Showcased through limited edition packs, available for an exclusive eight weeks, the campaign will see the chocolate brand introduce M&M’s in the Brazilian colours, yellow, green and blue, and launch a UK giveaway.
The limited edition packs will offer consumers the chance to win through an on-pack giveaway, with prizes including a weekend in the M&M’s Ultimate Brazilian Party House as well as thousands of Brazilian party packs.
Set in the Leicestershire countryside on a 13-acre private estate, the party house will allow the winners, each accompanied by 19 of their friends and family, to spend a weekend in luxury.
Tony Lorman, Retail Excellence Director, said:
“We are delighted to be launching the new campaign with M&M’s as Brazil’s party fever begins to hit the UK.
“As we saw during the Olympics and the Jubilee, these key moments bring friends and families together and create more sharing moments.”
Limited Edition packs will be available in store from mid May.
