Califia Farms has introduced its Pure Squeezed California Juices in single serve 10.5oz bottles that are free from BPA and are completely recyclable.The Pure Squeezed California Juices are available in variant flavors including Lemonade, Lemon Limeade, Tangerine and Orange Juice.
The Non-GMO verified juices are locally grown, juiced and bottled in California, reports Bevnet.
Califia Farms CEO Greg Steltenpohl said that the juice business has become crowded with lots of me-too products that all look the same, which is why the company is confident that its straight-from-the-farm California Citrus flavors will stand out in the crowd.
"The convenience of Single Serve is a sweet spot for the Ultra Premium category, and with the only Tangerine Single Serve on the market, these offerings are attracting new consumers to retailers' and foodservice's Grab-N-Go coolers," added Steltenpohl.
