announced the return of its Fanimal promotion this summer.Kicking off on 1st May, Peperami consumers can win one of 1,000 Fanimal shouting football mascots every day up until the end of June, using a simple text to win mechanic.
The promotion is available on every product in the Peperami range and forms part of a £3 million investment into the brand for 2014.
The promotion will tap into consumer desire for snacking products, with Fanimal sharing his view of sporting events and players in his own inimitable style.
Alec Mellor, marketing controller for Peperami, said:
“The previous Fanimal promotions were hugely successful with sales showing a 175% uplift throughout May and June in 2010 and this year we’re certain that it’ll be even bigger and better.
“We’ll also be going back on TV between April and June to raise brand awareness, before we unleash the Animal on Twitter where he’ll engage with fans and offer a few meaty opinions.
“We know fans will be stocking up on their favourite snacks and drinks this summer and by launching our Fanimal on-pack promotion, we’re tapping directly into this snacking opportunity and unlocking incremental sales in a key season for retailers in grocery and convenience.
“Peperami is the No1 Meat Snack and in rude health, generating £48 million in value sales in the last year and growing at a rate of 3.3% YOY.
“By supporting the brand’s re-launch in 2014 with a significant marketing investment, we will turbo charge this growth.”
