ping to tap into growing consumer demand for variety in cheese flavours this spring by launching a mixed pack.The new variety net will contain 15 Mini Babybel cheeses: five of the Original flavour, plus five each of the brand’s Cheddar and Gouda variants.
Mini Babybel is the UK’s No.1 cheese snack, with 24% value share.
Recent research by Green Light has revealed that parents want to offer a wider variety of flavours in their children’s lunchboxes, but still seek the reassurance of a trusted brand.
James King, Bel UK Marketing Director, said:
“Consumers have long been telling us that they would love to buy more than one variety of Mini Babybel in a single pack, so we are delighted to now be able to offer them this.
“Kids expect variety in their lunchboxes and with the launch of a Mini Babybel variety pack, we are making it easier for parents to deliver this from a brand they trust.
“This new mixed pack is an exciting way for us to add something different to the cheese snacking fixture, which we know is a key aisle for parents when shopping for the lunchbox occasion.
“Stocking this new net will add a real point of difference to a retailer’s aisle.”
The Mini Babybel Variety Pack is launching into Tesco from 31st March, with an RRP of £3.89.
