g supplier of tamper evident packaging across a wide range of applications including for food and medical industries, has met the conveyance needs of Telepizza by utilising insulation technology from its medical bag packaging to aid in the safe arrival of Telepizza’s pizza products to its customers. Versapak is a long time supplier of blood bags and other medical equipment to NHS hospitals and medical sector establishments. Whilst analysing the technology contained within its blood bags, the team at Versapak realised that the insulating material was also well suited to keeping food products at a regulated temperature.
Not only does the insulating material help to retain heat, it also provides protection and ease of carriage during product transportation, which Versapak realised would be perfect for businesses that provided a hot food delivery service for its customers.
Seeing the potential to expand into a new market, Versapak implemented a direct mail marketing campaign targeting relevant food manufacturers whose products and services Versapak believed would benefit from the introduction of this technology.
Telepizza is headquartered in Madrid, Spain, and has more than 1,000 pizza outlets worldwide, primarily in the Spanish speaking world but also operating across mainland Europe. The company was one of the first to respond to the marketing campaign, quickly realising the potential benefits offered by Versapak’s specialised insulated packaging.
Following this initial contact between the two parties, the teams converged to discuss the possibilities. Versapak provided samples of appropriate materials in a variety of thicknesses and strengths in order to establish which combination worked best for Telepizza’s needs. Having agreed on the most appropriate, Telepizza provided Versapak with the exact specifications for an insulated pizza delivery bag.
The finished design was suited to holding pizzas of all sizes, containing a foam inner for insulation and branded with a red finish in line with the professional Telepizza appearance. Telepizza was pleased with the resulting product, placing an order for 2,000 bags spread over 5 separate consignments.
