Vital Solutions has launched its Careless health ingredient, which is designed to support healthy metabolism and aging.
The company notes that life expectancy is continuously increasing; throughout the world, 606 million people are aged 60 or over. Seniors, aging baby boomers and also younger individuals are keen to stay healthy and to prevent early signs of aging.
“People are looking for natural, safe ingredients to slow down the pace of structural and metabolic changes related to aging” said Christina Ehrhardt, product manager at Vital Solutions.“We are proud to announce the launch of Careless, the first scientifically proven and IP-protected ingredient that helps to care less about aging and body weight while delivering the great taste and pleasure of exotic mango fruits.”
Careless is said to activate the enzyme SIRT 1, which Vital describes as the master sensor that detect dietary intake and modulates metabolic processes promoting energy homeostasis and cell protection.
“Careless mimics caloric restriction, that has been shown to be one of the most effective means to reduce risk factors for age related diseases by maintaining healthy body composition as well as healthy glucose and lipid metabolism and to support cell protection,” said Dr. Karin Berger Büter, chief scientific officer at Vital Solutions.
Careless is a 100% pure mango fruit powder obtained from fruits harvested at a special degree of ripeness – validated, according to the company, for efficacy and a pleasant taste - and is approved to be used in dietary supplements, foods, beverages and/or functional food.
