announced a new on-pack promotion to give consumers a chance to win tickets to attend some of this summer’s great events, as the official beer and cider partner of The Open Championship and the official beer supplier of The Championships, Wimbledon.Supporting Stella Artois’ position as official partner to these events, the on-pack promotion will feature across a range of packs available in the off-trade.
Two different promotions are available, one for The Open Championship and one for Wimbledon.
The Wimbledon packs offer consumers the chance to win a VIP experience at a Centre Court match including 5* hotel accommodation in London, plus a chance to win a limited special edition Wimbledon Stella Artois Chalice.
The Open Championship packs also offer the opportunity to win a VIP experience at the event, plus special edition The Open Chalices.
The promotional packs will be launched in mid-April with the promotion going live on 24th April.
Stella Artois’ status as the official beer and cider of The Open Championship at Royal Liverpool was announced earlier this year and the launch of the on-pack promotion marks the first opportunity to bring both this, and our Wimbledon partnership, to life for consumers.
These events bolster Stella Artois’ roster of partnerships which also includes the Cannes Film Festival and the Kentucky Derby.
As well as this on-pack promotion, the brand’s sponsorships will be supported with a fully integrated campaign including media, digital marketing, in-store activations and experiential.
Phil Pick, marketing manager for Stella Artois UK, said:
“As prestigious events which take care in every detail and celebrate excellence, we’re delighted to begin our partnership with both The Open Championship and Wimbledon with the launch of our on-pack promotion.
“This exciting promotion will give consumers the chance to have a VIP experience at the events, courtesy of Stella Artois. There are also 50,000 Special Edition Stella Artois Chalices to be won.”
