brand, Perfectly Clear, has developed a Blackcurrant flavour variant to its expanding range of still and sparkling bottled waters.The flavoured spring water brand, made and distributed by soft drinks manufacturer CBL Drinks, has grown in both profile and distribution during the past twelve months with the blackcurrant flavour launch helping to boost its growth.
The new Blackcurrant variant, the first addition for over three years, adds to the ever-growing portfolio which includes Summer Fruits, Strawberry, Apple, Cherry and Lemon & Lime flavours.
CBL Drinks plan to implement further new flavour and packaging formats in 2014.
Maurice Newton, Sales and Marketing Director at CBL Drinks, said:
“We’ve had a fantastic year with the brand and also have lots of exciting growth plans scheduled for the near future.
“With Blackcurrant being such an iconic soft drinks flavour we felt it was right to add it to the Perfectly Clear range.
“Flavoured water as a category has seen nearly 10% sales growth in the last year, so it’s the perfect time to be extending our choice offering.”
Perfectly Clear Flavoured Spring water is available in both 500ml and 1.5ltr bottle formats and available through numerous retailers, wholesalers and independents.
Perfectly Clear 500ml has also recently undergone a packaging reformat, altering the look and feel to the bottle shape and label design to symbolise the original style from the brand’s earlier days.
