tailers Dansk Supermarked’s, M&S and Sainsbury’s, FMCG brand Coca-Cola and retail technology suppliers are among the finalists for the upcoming Mobile Innovations Awards.The awards will celebrate best business practice in the use of mobile within a commercial setting.
The judging panel is a high-level group of independent experts chosen from across the region and from a wide range of experiences and backgrounds.
"The entries have proved to be a melding of technology excellence and commercial acumen," said joint CEO Annich McIntosh. "It will be very interesting to see how the panel of judges views the entries, and which emerge as the winners."
Sponsored by TSYS, Paythru and Monitise, there will also be an award for the Most Promising Startup.
Nominations are requested for the Rising Star award, which recognises achievement from an individual, team or company that has achieved great things during 2013.
The finalists are as follows:
1. Best Integration of Mobile into an Omni-channel Strategy
BP Club - GSM Operation Campaign for "Better Rewards" Strategy, Coca-Cola Kirmizi Kasa (Red Vault), Dansk Supermarked’s gamification drives loyalty, ROI and increased market share, De Beers: For-You, Forever, Mudo Mobile Checkout Solution powered by Paythru
2. Best Use of Gamification on Mobile
Dansk Supermarked’s gamification drives loyalty, ROI and increased market share, Revista Don: The Don of Spanish Apps
3. Best Use of Mobile within a CRM Strategy
Ericsson Multi-Screen Self-care at Tunisiana, KLM Royal Dutch Airlines: iPad on Board, Paythru: Ignite - Contextual mobile marketing & payments, Sainsbury's: Nectar Card integration – transforming mobile loyalty
4. Best Use of Coupons and/or Vouchers via a Mobile Device
Bluesource-mobile solutions: mobile-pocket, BrandLoyalty and Ice Mobile: Bright Stamps first nationwide loyalty programme, Secure Digital Voucher service with complete UK coverage, Jamie Oliver Ltd: Jamie’s Italian & Paythru virtual gift voucher solution, Sainsbury’s: Sainsbury's Mobile Apps
5. Best Marketing Campaign Using Mobile including Advertising and Creatives
Bank of Ireland: Bank of Ireland adds messaging and advertising to mobile banking, Coca-Cola Kirmizi Kasa (Red Vault), Dansk Supermarked’s gamification drives loyalty, ROI and increased market share, De Beers: For-You, Forever, Paythru: Ignite - Contextual mobile marketing & payments, Shop Direct: Very.co.uk Christmas Campaign
6. Best Use of Mobile for Customer Loyalty
Bluesource-mobile solutions: mobile-pocket, BrandLoyalty and Ice Mobile: Bright Stamps first nationwide loyalty programme, Ericsson Multi-Screen Self-care at Tunisiana, Marks & Spencer: "Your M&S" Mobile App, Sainsbury's: Nectar Card integration – transforming mobile loyalty
7. Best Mobile Wallet
Bluesource-mobile solutions: mobile-pocket, EE Cash on Tap: pay phones are back!, iPay: iPayMobile - Your whole life is in your smartphone, PayPal: Best Mobile Wallet, Skrill Digital Wallet Goes Mobile
8. Best Mobile mPOS Solution
Bluesource-mobile solutions: mobile-pocket, iPay: iPayMobile - Your whole life is in your smartphone, JUSP mPOS e2e Solution, Mudo Mobile Checkout Solution Powered by Paythru, Worldpay Zinc: Revolutionary mPOS
9. Best Use of Mobile forP2P Payments
Barclays: Pingit, iPayMobile - Your whole life is in your smartphone, PayPal: p2p Payments, RBS, Monitise and Visa Europe: Pay Your Contacts
10. Most Innovative App for Payments
Barclays: Pingit, iPayMobile - Your whole life is in your smartphone, Jumio's Netswipe Mobile Innovating Payments for the Mobile Shopper, Ignite - Contextual mobile marketing & payments, Way2Ride
11. Best Management of Mobile Security Issues
Arxan Technologies: Protecting the Mobile App Economy, Secure Digital Voucher service with complete UK coverage, Jumio's Netswipe Mobile Innovating Payments for the Mobile Shopper, The Safecharge Cashier
12. Best Use of an App to Collect Data and information
Burn the miles - Air Baltic, Jumio's Netswipe Mobile Innovating Payments for the Mobile Shopper, KLM Royal Dutch Airlines: iPad on Board, MobiFLOW platform drives optimized self-service processes via mobile devices
13. Most Innovative App for Entertainment
Revista Don: The Don of Spanish Apps, Universal Music GRRR! Rolling Stones Album Global Mobile Launch, The Kleek: Bringing music to mobile Africa
14. Most Innovative App for Loyalty
Air Baltic: Burn the miles, Bluesource-mobile solutions: mobile-pocket, BrandLoyalty's mobile app Bright Stamps boosts first nationwide loyalty programme
15. Best Integration of Mobile into Payments Infrastructure
EE Cash on Tap: pay phones are back!, RBS, Monitise and Visa Europe: Pay Your Contacts, Smart NOL for Transit, The Safecharge Cashier,
16. Innovation in Mobile by a Retailer
Dansk Supermarked’s gamification drives loyalty, ROI and increased market share, De Beers: For-You, Forever, EllisBrighamMountain Sports - Mobile, Mudo Mobile Checkout Solution Powered by Paythru
The inaugural Mobile Innovations Awards EME will be held at the Grosvenor House, Park Lane, London on July 8.
