oji brand of organic frozen baby food in a market dominated by established brands and large scale distribution.• Maximise product visibility and consumer appeal with eye-catching packaging and convenient re-sealing mechanism to enhance portion control.
• Exploit variable data printing to engage customers in online social media activity.
• Safe and hygienic packaging created on demand to minimise stock, waste and reduce the impact of packaging on the environment.
Solution
• UNI Packaging’s digital flexible printing capability, UNI-Digiflex, provides stand-up pouch package produced on the HP Indigo WS6600 Digital Press for short run, multiple product SKUs.
• Fully-automated, inline bag-making machine to automatically complete package, including reclosing seal mechanism.
• Variable data printing capabilities extend marketing and traceability activities.
Results
• HP Indigo WS6600 Digital Press produced a 5,000m2 packaging total between 20 products compared to a minimum 3,000m2 per design using conventional package printing.
• Maximised return on investment and minimised risk with 20 varieties of Yooji products versus five, giving sales that were six times higher than pre-launch projections.
• Created eye-catching shelf presence providing enhanced consumer appeal and brand confidence.
• Variable data printing offers greater customer engagement.
“High quality printed packaging, brand credibility and production flexibility - UNI Packaging offered us the perfect solution. We could provide our customers with the product choice they want, as well as building our brand,” explains Philippe Briffault, co-founder and managing director, Yooji.
