
Third-party researchers asked 1,263 U.K. shoppers if they were more interested in purchasing their CRM in SmartFare or the current CPET tray.** Consumer preference is clear.
• Converting current CRM packaging to SmartFare can grow category penetration and frequency, increasing meal occasions by 34 percent for category shoppers
• 79 percent more consumers said that meals are easy to find on the shelf in SmartFare
• 71 percent more consumers said that meals appear new and different in SmartFare
• 44 percent more consumers said that meals look appetizing in SmartFare
• 38 percent more consumers said that meals looked fresh in SmartFare
“Food manufacturers have invested heavily in the development of improved ingredient transparency and great tasting new recipes over the years, but packaging hasn’t kept pace,” said Diane Teer, chief marketing and innovation officer, Global Food & Beverage, MWV. “With SmartFare, the consumer research clearly suggests we have a shopper and consumer inspired solution that will help our customers unlock the full value of their investment by addressing consumer needs. By delivering differentiation at fixture, an increased freshness perception and an improved in-home experience, SmartFare is a critical new ingredient to commercial success.”
SmartFare is designed to be a drop-in solution for food processors with no tooling investment required. SmartFare launched today at London’s Food & Drink Trends & Innovations Conference.