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Current Position:Home » News » Beverages & Alcohol » Beverages » Topic

Coca-Cola launches bottled water brand in UK

Zoom in font  Zoom out font Published: 2014-05-26  Views: 16
Core Tip: Coca-Cola Great Britain (CCGB) has launched its new bottled water brand, which is known as glacéau smartwater, in a move to expand its presence in the country's bottled water market.
Coca-Cola Great glacéau smartwaterBritain (CCGB) has launched its new bottled water brand, which is known as glacéau smartwater, in a move to expand its presence in the country's bottled water market.

The company has invested around £3.5m in the production facility at Morpeth for the production of glacéau smartwater.

To be produced and bottled in Northumberland, glacéau smartwater is made from British spring water, which is vapor distilled prior to the addition of electrolytes.

CCGB and Ireland general manager Jon Woods said glacéau smartwater enables the company to grow its presence in the water category.

"We now have 22 brands in the UK including many low or no calorie options and provide people with a wide range of drinks to suit their lifestyle," added Woods.

Coca-Cola glacéau smartwater, which was initially launched in the US in 1996, is available in 600ml and 850ml formats for 57p and 89p respectively.

The company has introduced stevia into the existing glacéau vitaminwater range in 2013 to reduce the calories by 30%.

 
 
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