Coca-Cola Great Britain is set to introduce its carbonated soft drinks brands - Coca-Cola, Diet Coke and Coca-Cola Zero - in a new slimline 250ml can in convenience stores for on-the-go shoppers nationwide beginning from mid-July 2013.Being introduced in addition to the standard 330ml can, the new can forms part of a series of commitments that the company has made to help tackle obesity in the UK by providing greater choice and information for consumers.
Coca-Cola 250ml can will offer 105cal per can, whereas Diet Coke and Coca-Cola Zero will offer no calorie options in the smaller format.
Coca-Cola Great Britain & Ireland general manager Jon Woods said 250ml can is a new addition to the Coca-Cola Great Britain portfolio.
"The slimline cans offer people a handy Coca-Cola, Diet Coke or Coca-Cola Zero at great value, which is really important as we know affordability is high on the agenda for many British shoppers," Woods added.
"It also forms part of our ongoing commitment to provide the people who enjoy our drinks with greater choice in terms of calories and portion size, supporting our goal of helping to promote greater awareness of energy balance in diets across the UK."
The 250ml can will have a recommended retail price of 49p.
