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Current Position:Home » News » Food Technology » Packaging » Topic

Smurfit Kappa Bag-in-Box Help Launch 'Ville Soleil'

Zoom in font  Zoom out font Published: 2014-05-29  Views: 23
Core Tip: In cooperation with Smurfit Kappa, “Vignerons Catalans” has launched its rosé wine “Ville Soleil” in a Pouch-Up ® packaging of 1.5 liters.
A key playeVilla Soleilr in the Roussillon vineyard landscape, “Vignerons Catalans” continues its innovative strategy by offering the wine “Villa Soleil” in a new flexible 1.5 liter Pouch-Up ® packaging.

Already marketed in a bottle and Bag-in-Box ® packaging, “Villa Soleil” is an ideal wine to be consumed in summer time. With fresh and fruity aromas this rosé reveals very pleasant notes of red fruits such as raspberry and redcurrant and it makes an excellent aperitif.

The Pouch-Up ® is perfectly suited to this wine. This type of packaging meets the growing needs of on-the-go consumption – flexible, light, unbreakable and easy to use.

The Vitop Original ® tap positioned on the outside of the Pouch-Up ® allows the wine to be easily poured, while the innovative film structure and the Vitop ® compact tap provide a high oxygen barrier, allowing the wine to stay fresh for longer. “Villa Soleil” is the first Pouch-Up ® to be filled with the new rotative technology available in ‘Vinobag’.

“Vignerons Catalans” offers an innovative, modern, consumer- and eco-friendly packaging concept. Recently presented at the Vinisud fair, it has been very successful with French and foreign customers, always keen to find innovative solutions for their own consumers. “Villa Soleil” is available in Pouch-Up ® packaging in retail outlets from April.

 
 
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