anding its range of ‘freeze and squeeze’ alcoholic cocktails with the addition of an exotic new flavour.The Passionfruit Caipirinha is a new Brazilian cocktail that will allow consumers to get a taste of South America this summer.
New Passionfruit Caipirinha joins Parrot Bay’s existing flavours: Berry Daiquiri, Citrus Daiquiri, Mojito and Pina Colada. RRP of £2.50
Parrot Bay pouches can be sold frozen and ready to drink, or unfrozen to be put in the freezer.
They should be highly visible in the drinks aisle for capitalising on passing trade.
Guy Escolme, Western Europe innovation director said:
“The introduction of the new Parrot Bay Passionfruit Caipirinha flavour is just in time for summer, providing an easy way for retailers to capitalise on summer passing trade.
“There’s a big buzz around Brazil for 2014 as well, making the Caipirinha the perfect choice for shoppers wanting to get a taste of the action.”
