s expanding its range of ‘freeze and squeeze’ alcoholic cocktails with the addition of an exotic new flavour.The Passionfruit Caipirinha is a new Brazilian cocktail that will allow consumers to get a taste of South America this summer.
New Passionfruit Caipirinha joins Parrot Bay’s existing flavours: Berry Daiquiri, Citrus Daiquiri, Mojito and Pina Colada. RRP of £2.50.
Parrot Bay pouches can be sold frozen and ready to drink, or unfrozen to be put in the freezer.
Guy Escolme, Western Europe innovation director said:
“The introduction of the new Parrot Bay Passionfruit Caipirinha flavour is just in time for summer, providing an easy way for retailers to capitalise on summer passing trade.
“There’s a big buzz around Brazil for 2014 as well, making the Caipirinha the perfect choice for shoppers wanting to get a taste of the action.”
