aunching a TV campaign to run across multiple ethnic TV channels, aimed at inviting even more Asian consumers to try its range of Basmati products.The advert launches in the last week of May and runs for two months, which also includes prime-time programme sponsorship across seven channels.
Brand manager Jag Singh said: “We have taken an amusing and humorous look at the different scenarios that we have all experienced when attending or hosting a dinner party.
“We have created a fun advert which is engaging, but which also highlights the attractive proposition of Tropical Sun Basmati. We offer premium quality, affordability and a brand consumers can trust.”
The advert champions Tropical Sun’s Premium Basmati Rice and Golden Sella Basmati Rice, which already has a loyal following amongst the Asian community.
However, the brand wants to be top-of-mind amongst Asian consumers as the Pakistani and Bangladeshi community prepare for Ramadan and Eid and the wider South Asian audience readies itself for the wedding season and summer get-togethers.
Tropical Sun’s Rice offering also includes American Long Grain Rice, Fragrant Rice and Easy Cook Rice in a variety of pack sizes.
The advert forms part of Tropical Sun’s radical step-up in consumer awareness activity.
In December Tropical Sun launched a TV campaign to promote its range of condiments with even more high profile activity planned for the rest of the year.
