ng the heritage of the Hooper’s brand with the launch of a new embossed bottle design, developed to bring the story of the brand to life on-pack.Available from the end of May, the new Hooper’s bottle draws on old style brewing traditions and celebrates the story of William Hooper, who spent the 19th Century travelling the globe in search of new flavours he could bring back to British drinkers.
Inspired by the hoops used in barrel making, which gave rise to Hooper’s surname, the new design features embossed hoops at the top and bottom of the bottle, in addition the famous William Hooper signature and ‘Estd 1817’, the year the first Hooper’s flavour was made.
The new design comes after a successful year for the Hooper’s brand, which recently extended its line up of traditionally British alcoholic brews with two new variants; Strawberry & Elderflower and Raspberry & Nettle.
The brand is experiencing 245% growth in the off-trade and the new embossed bottle aims to increase stand-out on shelf and appeal to new drinkers in search of interesting flavours from brands.
With a summer of activity planned for the brand, the new bottle design builds on Hooper’s huge year of investment.
Not only is the brand sponsoring four of Britain’s most unusual events, including The World Bog Snorkelling Championships and the World Hen Racing Championships, Hooper’s will be at Foodies Festivals and The Big Festival with more ATL activity on the way.
Hooper’s will be supporting the launch of its new bottle design with a range of updated P.O.S. including tent cards and till toppers, which will be made available to customers shortly after the launch.
Simon Green, Global Brands marketing director said:
“The Hooper’s range of traditionally British alcoholic brews is a fantastic success story for Global Brands.
“Its growth over the past 12 months has been phenomenal and we’re pleased to continue our investment in the brand with the development of a new bottle design.
“Our research has shown that consumers are willing to pay more for authentic brands with real heritage.
“Bringing the story of the brand to life on-pack is a great ways to communicate the history of Hooper’s and attract new drinkers to try the brand.”
