The liq
uid has been freeze filtered at -6°C, where the vodka is chilled to below freezing point and passed through state-of-the-art charcoal filters to create a smooth taste.
Smirnoff White will be available in pop-ups in airports around the globe, where travellers can sample and purchase the vodka.
Steve White, Global Marketing Director of Diageo Global Travel and Middle East (GTME), said: “Smirnoff White is a truly exciting vodka which reflects the pioneering spirit of Vladimir Smirnoff. The innovative freeze filtration process guarantees an exceptionally smooth taste which will appeal to travellers the world over.”
“We’ve chosen duty free as the sole global outlet for Smirnoff White in order to reward travellers who seek unique offerings to enhance their experiences and to serve as a memento of their travels.”
Smirnoff White is best served neat or over ice, but can also be enjoyed as part of cocktails. From this week, Smirnoff White will be rolled out to duty free stores across the globe exclusively for travellers, at a recommended retail price of £21.00 ($37 AUD) for 1 litre.
In April, in response to the rising demand for sugar free products, Diageo Australia announced the launch of sugar free variants of its popular ready-to-drink lines; Smirnoff Ice Double Black and UDL.
uid has been freeze filtered at -6°C, where the vodka is chilled to below freezing point and passed through state-of-the-art charcoal filters to create a smooth taste.Smirnoff White will be available in pop-ups in airports around the globe, where travellers can sample and purchase the vodka.
Steve White, Global Marketing Director of Diageo Global Travel and Middle East (GTME), said: “Smirnoff White is a truly exciting vodka which reflects the pioneering spirit of Vladimir Smirnoff. The innovative freeze filtration process guarantees an exceptionally smooth taste which will appeal to travellers the world over.”
“We’ve chosen duty free as the sole global outlet for Smirnoff White in order to reward travellers who seek unique offerings to enhance their experiences and to serve as a memento of their travels.”
Smirnoff White is best served neat or over ice, but can also be enjoyed as part of cocktails. From this week, Smirnoff White will be rolled out to duty free stores across the globe exclusively for travellers, at a recommended retail price of £21.00 ($37 AUD) for 1 litre.
In April, in response to the rising demand for sugar free products, Diageo Australia announced the launch of sugar free variants of its popular ready-to-drink lines; Smirnoff Ice Double Black and UDL.
