e addition of new blueberry & raspberry Artic paws to their range of BEAR paws, 100% pure fruit finger food snacks with no added sugar or any other nonsense.The new raspberry & blueberry recipe is stamped into five different paw prints to take young children for a little walk on the wild side, and follow in the paw prints of some of the greatest explorers in history, taking kids on a snowy adventure to the Arctic.
The launch of paws last year was BEAR’s first move outside of fruit snacking spaces.
The product is merchandised in the baby aisle with wet and dry baby food products across all store formats.
Since launching in 2013, BEAR fruit Paws are putting on more income growth to the Baby Fruit category than any other brand and 60% of this growth has been totally incremental to the category.
Based on the strength of the brand’s sales performance at launch, Paws was quickly rolled out across the UK supermarkets and is now in 4 of the top 5 major retailers.
Arctic paws will be stocked in the baby aisle of major supermarkets including Sainsbury’s, Waitrose, Tesco, Asda, and Ocado, as well as Lloyds pharmacy, Wholefoods, Holland & Barrett, and lots of small chains and leading independents.
Arctic paws will join the existing SKUs of Safari paws (orange & strawberry), Dino paws (strawberry & apple), and Jungle paws (apple & blackcurrant), for a round the world adventure.
Multi-boxes of BEAR paws were recently introduced to market, combining Dino & Jungle recipes with success, with 80% of multipack sales being incremental to the Baby Fruit Snacking category.
BEAR recently launched their first ever TV advertising campaign as part of a £2.5 marketing spend for the brand in 2014.
BEAR Founding Partner, Giles Brook said: “Since launching paws in the baby aisles for the first time last year, we’ve seen sales rivalling those of our strongest range, Yoyos, showing there is a real demand for fruit based finger food solutions for toddlers.
“In fact, three of the top ten selling skus in Baby Dried Fruit Snacking are BEAR paws. In addition, our BEAR 20g Dino Paws is currently the second fastest selling line across the entire category and we expect it to be number one by the mid-year based on continued growth.
“At BEAR, our biggest priority is helping families get their paws on healthy, great tasting products with no added nonsense.
“It’s very clear that parents were keen to see a 100% fruit snack with no added nonsense and we hope that new Artic paws will provide a tasty and healthy solution to toddlers’ snacking needs.”
All BEAR paws are made from gently baked fruit picked in season, never from concentrate, and contain no added sugar, preservatives or stabilisers.
One 20g bag also counts as 1 of your 5 a day.
