let Cider Mill is giving cider fans across the country the chance to win a one in a million prize: their height in cases of Natch, the dry cider.The winner has to do find the unique code – hidden in the one-millionth can of Natch produced in 2014.
Running in both the on and off trade across 8,000 cases of 500ml Natch promotional cans – 192,000 in total – during June and July, the promotion aims to drive further engagement in the brand’s South West heartland.
Marketing Manager for Natch, Andy Cross said:
“Natch is a West Country legend with a strong following among cider lovers.
“Our new promotion, offering fans a chance to win their height in cases of Natch, is our way of celebrating Natch’s legendary status and rewarding our customer’s loyalty.
“Supported with a range of POS and advertising materials to generate excitement in pubs, bars and stores over the next months, the promotion will help maintain momentum for a brand that remains well-loved in the on and off trade.”
Natch holds legendary status in its West Country cider heartland where it is traditionally served in Bristol pubs from two pint ‘flagon’ bottles.
Made using the finest Bittersweet cider apples, with low acid levels and high tannins, Natch is unashamedly sharp and dry and refreshingly crisp.
