Smart Salt, Inc., a leading developer and supplier of innovative sodium reduction solutions has appointed Toronto-based CK Ingredients (CK) as its Canadian sales, marketing and distribution partner for its patented Smart Salt sodium replacement ingredient platform.
Under the terms of the multi-year agreement, CK will supply Smart Salt to its extensive portfolio of food and beverage manufacturing clients across Canada.
“We see the Canadian market offering strong potential for Smart Salt, and we have elected to partner with CK Ingredients because of its excellent reputation and track record in Canada,” said Deborah Rolf, President, Americas at Smart Salt, Inc. “Smart Salt requires a unique blend of technical expertise and marketing know-now, and CK possesses the necessary capabilities and strong customer relationships to help make Smart Salt the sodium reduction standard in the Canadian marketplace.”
Michael Chernyak, President & CEO of CK Ingredients added, “We have monitored the sodium reduction market from the sidelines for several years now. More recently, we’ve learned from discussions with industry that current sodium replacement offerings are falling short, both on functional performance and cost effectiveness. Smart Salt delivers on both these counts – it provides best-in-class functionality with highly competitive cost-in-use. We are very bullish regarding the prospects for Smart Salt in Canada.
Smart Salt is the brand name given to a sodium reduction system based on a patented taste enhancement technology. Smart Salt Concentrates are either a triple or double co-crystalized mineral salts, high in magnesium, functioning as the foundation stone for building salt or sodium reduction opportunities in foods.
