ed-water brand, Perfectly Clear, has responded to market demand by extending its range of still and sparkling bottled waters to include two new sized bottle formats.The flavoured spring water brand, made and distributed by soft drinks manufacturer CBL Drinks, has grown in both profile and distribution during the past twelve months with the new sizes looking set to help continue this growth.
The ever-increasing portfolio currently consists of a 500ml and 1.5 litre bottle format, however the growing consumer demand for 1 litre bottles has resulted in the introduction of this new packaging development.
Additionally, a 250ml size will be introduced targeted at children and sold in multipacks of twelve, as health conscious parents continue to seek out sugar free drinks for the lunchbox.
Commenting on the latest addition to the range Maurice Newton, Sales and Marketing Director at CBL Drinks, said:
“We’ve had a fantastic year with the brand and the new bottle formats look set to cement our growth.
“The consumer is at the heart of what we do, and the new formats seem like a natural progression to give great value to more people of different ages in the right size bottle.
“We have also ensured that the packaging starts to communicate that the brand is zero sugar as this is one of the key brand benefits.
“Flavoured water as a category has seen nearly 10% sales growth in the last year, so it’s the perfect time to be extending our choice offering.”
Perfectly Clear Flavoured Spring water is available in various flavours including Blackcurrant and Lemon & Lime, and is available through numerous retailers, wholesalers and independents.
