K is hoping to attract coffee-loving consumers to Nurishment Original, the UK’s nutritionally enriched milk drink, with the introduction of a Mocha flavoured variant.Nyree Chambers, head of marketing at Grace Foods UK said:
“Mocha is a really strong addition to the Nurishment range.
“In consumer research, mocha is always one of the flavours that brand loyalists say they’d like to see introduced.
“We’re also confident that the chocolate-coffee flavoured variant will attract new consumers to Nurishment Original.”
The launch comes as sales of the £13m Nurishment Original brand continue to outperform the market, with the brand showing YOY growth of 20%.
