et leading gluten free brand has introduced the first ever Fajita Kit, which is entirely allergen free.The kit will debut exclusively in selected Tesco Extra stores nationwide as part of its Lifestyle Food Fair with a RRP of £5.
In 2003 Tesco became the first major retailer to stock a dedicated free-from range, to cater for those with an intolerance to wheat or gluten.
The supermarket for the coming few months will play host to a Lifestyle Food Fair to showcase a range of diverse foods under one roof, which includes a free-from section.
BFree launched in the UK in 2013 and has rapidly won over customers, due to the fact that coeliac disease and allergen suffers are on the rise, with currently 10% of the UK population being sensitive to gluten and wheat.
These BFree free-from Fajita Kits were introduced to offer an alternative option for the target market as well as expanding the range and options available.
With Mexican feasts proving an increasingly popular choice in UK households, the Fajita Kits allows for family mealtimes to be made easier.
BFree research shows almost half (45%) of people wish their fajitas could be gluten free and with 78% of parents with a coeliac child preparing the same dinner for all the family, this impacts on family purchasing habits and requires a healthy solution.
The Kit contains six of the Multigrain Grain Wraps, a mild allergen free and low salt fajita seasoning and a chunky tomato BFree salsa, which comes in a double sachet, created for consumers to enjoy half now and half another time, helping to prevent food wastage.
BFree Fajita Kit is free from gluten, wheat, eggs, dairy, soy and nuts and is low in fat at only 127 calories per serving and is suitable for vegetarians and vegans and consumers looking for a healthy alternative.
