e an IT specialist and professional designer to print full-colour product labels. Especially small businesses, which don’t have a separate marketing and IT department and can’t afford to let the designs be created by design agencies, need a solution that enables companies to create and produce labels on their own without any difficulties and large investments.Primera Technology Europe, a leading manufacturer of label printing equipment, offers with its Touch’n’Print solution a new all-in-one print solution that makes the process of label designing and printing as easy as counting to three.
And three is also the number of steps customers would have to follow until the desired label is printed:
1 Select a pre-designed label layout.
2 Choose or type in additional content (e.g. best before date, weight/volume, charge number etc.) and graphics (e.g. barcodes, specific food/drink icons such as the Vegan Flower, Fair Trade etc.).
3 Press the “Print” button.
All three steps are simply done on the included all-in-one touch screen shuttle PC, no keyboard or mouse necessary. The label is then printed with Primera’s LX900e Color Label Printer.
A print resolution of 4800 dpi guarantees a printout in photorealistic quality and enables customers to add vibrant pictures next to texts, barcodes or graphics and still every detail of that label is razor-sharp. Labels can be printed whenever they are needed and in the required quantity.
“We plan on test launching our new Touch’n’Print solution at several upcoming shows all overEuropeand hope for some great and constructive feedback from the audience,” says Andreas Hoffmann, managing director of Primera Technology Europe. “We think it’s the perfect product for businesses that would like to become more independent from third party companies such as design agencies or print houses.”
