Brian McQuaid, sales manager at Doherty’s said making the products was an obvious decision with the rise of coeliac disease and gluten intolerances: “Around one in 100 people throughout the UK and Ireland suffer from the condition, so there was clearly a gap in the market for our long-standing expertise in meat processing.
“The rise in sales is immensely encouraging and justifies our decision to invest in the development and marketing of the sausages. Gluten-free sausages are now among our most successful and fastest-growing lines.”
Doherty’s will provide five new products for Ocado, four of which are part of the gluten-free range, and will be on sale from the beginning of July. The gluten-free products are pork sausages in 454g packs, cocktail pork sausages 400g, beef burgers 454g and beef meatballs 450g.
McQuaid added: “Gaining a listing with Ocado for five of our products is a marvellous boost for the company and a great endorsement of our gluten-free range in particular. We’ve seen significant growth in demand for our gluten-free range over the past few years, especially in Britain.
“The Ocado listing gives us an important foothold in England, a market we’ve targeted for growth. We will be supplying products to both Ocado depots and seeking to build on this tremendous business opportunity.”
