, soft drinks manufacturer Britvic Soft Drinks is bringing back its summer limited edition flavour, J2O Pear Gold.The exotic blend of pear and guava aims to appeal as an alternative to alcohol at social occasions this summer.
Available now, the return of J2O Pear Gold, is hopes to excite existing customers as well as attract new consumers to the J2O brand.
Last year 72 per cent of consumers purchasing Pear Gold were completely new to J2O with repeat purchase rates well above average at 25 per cent.
J2O Pear Gold hopes to help drive interest in the soft drinks category and deliver incremental brand sales over the summer months.
The return of J2O Pear Gold will be supported by a heavy-weight marketing campaign featuring nationwide print advertising at large-scale outdoor sites to drive mass awareness.
In addition, six-sheet posters will build awareness and will be placed in retailer car-parks and sampling bars, in close proximity to the point-of-purchase, with the aim of getting J2O Pear Gold on shopping lists ahead of consumers entering the store.
The campaign is further brought to life by the launch of social media activity aptly called ‘The J2O Golden Hour’ – an on-going competition which will see 14 pairs of designer aviator sunglasses given away every day over the course of six weeks from 30th June.
The promotion will feature at all touch points on the path to purchase, making J2O unmissable this summer.
The competition will run across Facebook, Twitter and Instagram and calls on consumers to enter by uploading a photo of themselves and their friends making the most of fleeting summertime moments with J2O.
#J2OGoldenHour will be heavily weighted from Thursday to Sunday and will be tweeted to coincide with major summer events or bouts of sunny weather.
J2O Pear Gold will once again be joining the J2O core portfolio, comprising the following flavours; Orange & Passionfruit, Apple & Mango, and Apple & Raspberry.
4 x 275ml bottles of J2O are available in case sizes of six (24 per case).
