hing a new on pack promotion across the Walkers core snacks range in association with Merlin Entertainments.Available in stores from July across the Walkers Core snacks range, the on pack promotion aims to deliver great value family days out to consumers.
The promotion will offer half price entry to 27 top attractions from Merlin Entertainments, including Legoland, Thorpe Park and Alton Towers.
The promotion will be available across all standard and grab bags with every pack including voucher for half price entry.
The Walkers Core snacks range includes some of the biggest brands in Single Serve Snacks, including Quavers, French Fries, Wotsits, Squares and Monster Munch.
Single Serve snacks account for one third of crisp, snacks and nut sales so it is essential retailers are offering the right range of well-known brands to maximise this lucrative sales opportunity.
Matt Goddard, head of impulse field sales at PepsiCo said:
“Walkers Snacks meets consumer demand for taste and quality with its vast portfolio.
“The latest promotion across the core snacks range will drive sales across the crisps category and offer shoppers great value family days out, which is a perfect fit for Walkers.”
