Hard on the heels of securing a PR gold award for its work in the business-to-business food industry, integrated marketing specialist Allott & Associates Ltd has received another coveted PR gold award for its work in the packaging industry.
So far, Allott & Associates Ltd is the only PR Agency in the UK to receive this prestigious BestFor Packaging award. The award signifies that an agency is a leader within its specific sector and has demonstrated a track record of excellence to the BestFor panel, via a rigorous application process.
The agency provides packaging PR for a cross section of businesses and organisations encompassing materials, machinery within the UK and mainland Europe which continues to grow with a number of new accounts this year including Kingspan Protective Packaging. According to the World Packaging Organisation, the global packaging material and machinery manufacturing industry generates $500 billion annually, accounting for between 1% and 2% of gross domestic product in industrialised nations. This is not an insignificant amount and represents a major manufacturing force which needs to be extremely well promoted.
To meet the demand of the agency’s increasing commitments to its clients, it has recruited two additional members of staff to join the expanding team. Denise Wilson started with Allott & Associates Ltd a few months ago and Karen Doderer has recently joined the team.
Denise has brought international language support to the agency as well as database management to provide accurate and up to the minute information to the expanding client base. European language skills are becoming vital for Allott & Associates Ltd as a lot of its clients are moving their sales boundaries further afield. Karen has joined to provide additional support for increased usage of social media as a marketing platform and for a growing demand in lead generation projects.
Allott and Associates was formed on the back of black Wednesday in 1993 and specialises in integrated B2B PR and marketing and offers its expertise to a number of distinct sectors including packaging, food, logistics and engineering.
Director of PR, Carol Rees said “We were thrilled to be awarded The BestFor PR for Food. To receive a gold for Packaging as well is perfect. I’m extremely proud of the great efforts the team has made to be given these awards.
“The team will be putting a lot of hard work into fulfilling our clients’ PR and marketing requirements and looking to increase the number of awards into other sectors in which we specialise.”
Allott & Associates offers a broad range of PR and marketing services from traditional PR packages to marketing components such as lead generation, e-newsletters, print and digital design and social media management.
